The evoked set used in the search process can vary depending upon the urgency of the need.

Question

Quizplus · Accepted Answer

The evoked set, which is the group of brands or products a consumer considers during the decision-making process, can indeed vary depending on the urgency of the need. When a need is more urgent, consumers might consider a smaller set of options or those that are more readily accessible or known for quick solutions, as opposed to when they have more time to research and consider a wider range of alternatives.

The Evoked Set Used in the Search Process Can Vary