After purchasing a new washer and dryer, Martina was contacted by the store where she purchased the products. The salesperson inquired about the delivery, installation, and her overall satisfaction. Contacting Martina after the purchase reduced any cognitive dissonance and provided reinforcement for revisiting the store for future purchases.

Question

Quizplus · Accepted Answer

Following up with customers after a purchase can reduce cognitive dissonance by reassuring them about their decision and enhancing customer satisfaction, which in turn can encourage repeat business.

After Purchasing a New Washer and Dryer, Martina Was Contacted