Repurchasing the same brand of detergent during each trip to the grocery store is an example of limited problem-solving behaviour by a consumer.

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Repurchasing the same brand of detergent during each trip to the grocery store is an example of habitual buying behavior, not limited problem-solving behavior. Limited problem solving involves a moderate level of engagement and effort in making a decision, typically for products that are purchased occasionally or when there are perceived differences among brands. Habitual buying behavior occurs when a consumer repeatedly buys a product out of habit, without much thought or effort, indicating brand loyalty or the perception that alternatives do not offer a meaningful difference.

Repurchasing the Same Brand of Detergent During Each Trip to the Grocery