When extended problem solving by a consumer occurs in a buying situation, the chance of experiencing cognitive dissonance is greater than when routine response behaviour is involved.

Question

Quizplus · Accepted Answer

Extended problem solving involves a high level of involvement and complex decision-making, which increases the likelihood of post-purchase doubt or cognitive dissonance, as opposed to routine response behavior which is low involvement and carries less risk of regret.

When Extended Problem Solving by a Consumer Occurs in a Buying