Why do marketing strategies designed to reach consumers differ from strategies designed to reach businesses?
A) consumers expect a higher level of customer service than do businesses
B) businesses respond better to advertising than do consumers
C) consumers act in groups but business buyers act alone
D) business buying often involves more technical issues
Correct Answer:
Verified
Q2: Which of the following is NOT found
Q3: What term is used to describe secure
Q4: Which statement best describes the institution segment
Q5: Which statement best describes B2B E-marketing?
A) It
Q6: What is the term used to describe
Q7: What is the name of the component
Q8: What do the trade industries consist of?
A)
Q9: Adecco systems has a website service that
Q10: How does the purchasing process for business
Q11: What is the largest segment of the
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