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When the B2B Market Is Segmented on the Basis of Product

Question 19

Multiple Choice
When the B2B market is segmented on the basis of product specifications issued by organizational buyers, what type of segmentation is it known as?

When the B2B market is segmented on the basis of product specifications issued by organizational buyers, what type of segmentation is it known as?


A) customer-based segmentation
B) profit-generating segmentation
C) benefits segmentation
D) engineering and design segmentation

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