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Which of the Following Is NOT a Characteristic That Distinguishes

Question 23

Multiple Choice

Which of the following is NOT a characteristic that distinguishes B2B markets from consumer markets?


A) Organizational markets are more geographically concentrated.
B) More people exert influence on the organizational buying decision.
C) The organizational market tends to have a greater number of buyers.
D) Organizations often engage in multiple sourcing and vendor analysis.

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