What is the international market-entry strategy that involves high levels of involvement and risk potential and also offers a competitive advantage over other alternatives?
A) franchising
B) offset agreement
C) foreign licensing
D) international direct investment

Question

Quizplus · Accepted Answer

International direct investment involves a high level of involvement and risk as it requires a company to establish operations or acquire business assets in a foreign country. This approach can offer significant competitive advantages, such as closer proximity to new markets, better control over operations, and direct access to local resources.

What Is the International Market-Entry Strategy That Involves High Levels