A Canadian Firm Is Considering Marketing Its Products in Another

A Canadian firm is considering marketing its products in another country. The new market is attractive, but the country's cultural and legal environments are different from those in Canada. Based only on the information provided, how should the firm proceed?

A) Avoid the new market completely and focus only on the domestic market.
B) Enter the new market using the same marketing strategy the firm uses in Canada.
C) Enter the new market using the same marketing strategy the firm employs in existing foreign markets.
D) Enter the new market using a new marketing strategy designed for that specific market.