A global company recognizes that people in Canada shop less frequently, buy larger sized containers of grocery product and drive to and from the store. In another country, people tend to shop daily and walk to and from the stores. To address the needs of the other country, which of the following is MOST likely?

Question

Quizplus · Accepted Answer

Product adaptation is the best choice as it involves modifying the product to meet the specific needs of the local market. In this case, the company may need to create smaller sized containers of grocery product that are easier for people to carry when walking to and from the stores. Promotion adaptation may not be as effective since the company may need to consider alternative promotional methods that resonate with the local market. Dual adaptation may be expensive and may not be necessary in this case as the differences between the two markets are not too significant. Straight extension may not work as the needs of the other country are quite different from Canada.

A Global Company Recognizes That People in Canada Shop Less