A major benefit of a global marketing strategy includes which of the following?
A) different market segmentation occurs
B) services are excluded
C) implementation costs are low
D) very different marketing mixes are created

Question

Quizplus · Accepted Answer

A major benefit of a global marketing strategy is that implementation costs are typically low due to standardized marketing efforts across multiple regions or countries. This can include using the same advertising, promotional materials, and distribution channels, which can minimize the need for customization or adaptation. The other options listed (different market segmentation, exclusion of services, and creating very different marketing mixes) are not typically considered benefits of a global marketing strategy.

A Major Benefit of a Global Marketing Strategy Includes Which