A global marketing strategy for luxury products will often use ads with a picture of the luxury item and the name in various countries.This is an example of which the following?

Question

Quizplus · Accepted Answer

This is an example of straight extension, which means offering the same product with the same promotional strategy in different markets without making any changes. The use of the same picture and name in various countries demonstrates a standardized approach to global marketing.

A Global Marketing Strategy for Luxury Products Will Often Use