In recent years, how have advances in computer technology significantly changed the nature of marketing research?
A) by narrowing the focus of the data collection process
B) by allowing the use of simulations that ask "what-if" questions
C) by eliminating the need for outside research firms
D) by providing an in-house market research group with primary data
Correct Answer:
Verified
Q15: Who does market research aid by presenting
Q16: What kind of research seeks to discover
Q17: What can researchers begin doing once a
Q18: Which term refers to the process of
Q19: When is marketing research most likely to
Q21: Which statement best describes primary data?
A) It
Q22: Managerial decision makers are often presented with
Q23: What are the two important advantages of
Q24: A department manager recommends using secondary data
Q25: Which of the following serves as a
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