Which of the following is one of the steps in the marketing research process?
A) identifying theories
B) defining the problem
C) determining whether data are primary or secondary
D) interviewing the marketing research staff about skill levels

Question

Quizplus · Accepted Answer

Defining the problem is a crucial initial step in the marketing research process, as it sets the direction for the entire project by clearly stating what needs to be solved or understood.

Which of the Following Is One of the Steps in the Marketing