What is a benefit of using internal data for marketing research?
A) Most internal data are not current enough to be used.
B) Internal controls limit the use of such data.
C) Tracking consumer information lacks detail and consistency.
D) Sales analysis is one of the least expensive methods.

Question

Quizplus · Accepted Answer

Sales analysis, which utilizes internal data, is indeed one of the least expensive methods for marketing research. It leverages existing sales data to understand trends, customer behavior, and product performance without the need for additional costly external research.

What Is a Benefit of Using Internal Data for Marketing