What does a marketing cost analysis evaluate?
A) effectiveness of the sales force
B) current levels of corporate assets and liabilities
C) profitability of certain customers, territories, or product lines
D) whether summaries of invoices and orders received can be useful

Question

Quizplus · Accepted Answer

A marketing cost analysis evaluates the profitability of certain customers, territories, or product lines by analyzing the costs associated with marketing activities and comparing them to the revenues generated.

What Does a Marketing Cost Analysis Evaluate