What is the final step in the marketing research process?
A) interpreting findings and presenting information to decision makers
B) in-depth computer analysis of the data followed by database update
C) evaluating the research design for improvement and efficiency
D) providing feedback to researchers concerning their effectiveness

Question

Quizplus · Accepted Answer

The final step in the marketing research process involves interpreting the findings and presenting the information to decision makers, as this is when the collected data is transformed into actionable insights for the organization.

What Is the Final Step in the Marketing Research Process