Why is sampling one of the MOST important aspects of research design?
A) If a study fails to involve consumers who accurately reflect the target market, the research will likely yield misleading conclusions.
B) If a study includes a large enough number of people, it will be accurate; determining that number is the hard part.
C) If a study uses a sampling method that has never been tried before, the sampling method will have to be defended in depth before the conclusions can be used.
D) If a study doesn't say what people think it's going to say, it will have to be redone.

Question

Quizplus · Accepted Answer

If a study's sample does not accurately represent the target market, the conclusions drawn from the research may not be applicable or accurate, leading to potentially misleading insights about consumer behavior or preferences.

Why Is Sampling One of the MOST Important Aspects of Research