Teenage Research Unlimited, a consumer-oriented marketing research firm, wishes to obtain data on the buying habits and shopping preferences of teenagers.What kind of research should it use?

Question

Quizplus · Accepted Answer

Focus group interviews with teens would provide the most direct and in-depth information about their buying habits and shopping preferences. Observations may not capture the reasoning behind their behavior, a mail survey may not yield reliable responses, and interviews with sales people may not accurately reflect the attitudes and behaviors of the teenagers themselves.

Teenage Research Unlimited, a Consumer-Oriented Marketing Research Firm, Wishes to Obtain