Subway introduces a new line of vegetarian sandwiches in 20 locations in Southern Ontario for a six-month period. If the product and promotional efforts behind it are successful, the company may launch the sandwiches nationwide. What type of research is being conducted to determine potential success?

Question

Quizplus · Accepted Answer

Test-marketing involves introducing a new product or service to a limited geographical area to gauge its success before a wider release, which is what Subway is doing with its vegetarian sandwiches in Southern Ontario.

Subway Introduces a New Line of Vegetarian Sandwiches in 20