If you wanted to use a quantitative forecasting method that could be used to forecast sales of new products, what method would you select?
A) survey of buyer intentions
B) exponential smoothing
C) test-market forecasting
D) trend analysis

Question

Quizplus · Accepted Answer

Test-market forecasting is a quantitative method that involves introducing a new product in a limited market to gauge its potential success and forecast sales.

If You Wanted to Use a Quantitative Forecasting Method That