An outside marketing research firm is unlikely to be as thorough and accurate as a firm's in-house staff due to the number of clients it services at one time.

Question

Quizplus · Accepted Answer

An outside marketing research firm can be as thorough and accurate as a firm's in-house staff, as they often have specialized expertise, access to broader data, and methodologies that allow them to deliver high-quality insights regardless of the number of clients they service.

An Outside Marketing Research Firm Is Unlikely to Be as Thorough