Though many firms focus their marketing research on tracking the satisfaction levels of current customers, some have gained valuable insights by examining the dissatisfaction that leads customers to abandon products for those offered by competitors.

Question

Quizplus · Accepted Answer

Studying customer dissatisfaction and reasons for switching to competitors can provide valuable insights into areas for improvement, helping firms to enhance their products or services and reduce customer churn.

Though Many Firms Focus Their Marketing Research on Tracking the Satisfaction