The first step in marketing research is to conduct exploratory research and then use the information to define the problem.

Name: The first step in marketing research is to conduct exploratory research and then use the information to define the problem.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The first step in marketing research is actually to define the problem and research objectives, not to conduct exploratory research. Exploratory research may be used after the problem has been defined to better understand it.

The First Step in Marketing Research Is to Conduct Exploratory