During the last year, General Gasket Co. has experienced a sales decrease of nearly 20 percent. In order to define the problem, General Gasket must look for the underlying causes of its declining sales. A logical starting point is the firm's marketing mix and target market.

Question

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Analyzing the marketing mix (product, price, place, promotion) and target market helps identify potential areas of improvement or misalignment with customer needs, which could be contributing to the decline in sales.

During the Last Year, General Gasket Co