A well-designed Internet-based marketing research project costs less but yields slower and less complete results than offline research.

Question

Quizplus · Accepted Answer

Internet-based marketing research is often faster and can be more comprehensive due to the ability to quickly gather large amounts of data from diverse sources and populations, as opposed to traditional offline methods which can be more time-consuming and limited in scope.

A Well-Designed Internet-Based Marketing Research Project Costs Less but Yields