While shopping at the mall, Lewis is approached by a representative of a marketing research company doing an exploratory study. He is asked to spend 10 minutes answering questions in return for a 25 percent coupon, valid at any store in the mall. From a marketer's perspective, Lewis is known as an accidental sample.

Question

Quizplus · Accepted Answer

An accidental sample, also known as a convenience sample, involves selecting participants who are readily available, like Lewis being approached while shopping.

While Shopping at the Mall, Lewis Is Approached by a Representative