Observational research has no real benefits in the use of technology to monitor consumers because the consumer cannot be relied on to use the technology correctly.

Question

Quizplus · Accepted Answer

Observational research, especially when technology is used to monitor consumers, can provide valuable insights into actual consumer behavior, preferences, and usage patterns, often more accurately than self-reported methods, as it reduces biases and errors associated with self-reporting.

Observational Research Has No Real Benefits in the Use of Technology