A well-constructed Marketing Information System (MIS) serves as a company's nerve centre, continually monitoring the market environment-both inside and outside the organization-and providing instantaneous information.

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A Marketing Information System (MIS) is designed to continuously gather, sort, analyze, evaluate, and distribute accurate and timely marketing information to decision makers. This system acts as the nerve center by monitoring both the internal and external environments related to the organization, thereby facilitating strategic planning and operational decision-making.

A Well-Constructed Marketing Information System (MIS) Serves as a Company's