Data mining is the process of searching through dormant databases looking for previously lost information that may have some value to the company.
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Q7: A sales forecast is an important tool
Q53: A marketing information system (MIS)is a part
Q61: Planners apply qualitative sales forecasting techniques when
Q75: The Delphi technique is preferred by marketers
Q89: Data mining focuses on identifying relationships that
Q205: A common method used in conducting interpretive
Q224: A short-run sales forecast usually covers a
Q227: A Marketing Decision Support System (MDSS) consists
Q230: Long-run sales forecasts cover periods in excess
Q231: A well-constructed Marketing Information System (MIS) serves
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