The sales force composite technique of forecasting could be used by Nabisco to gain meaningful insight into short-term trends in future sales of the company's cookies.

Question

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The sales force composite technique involves gathering and summarizing forecasts from individual salespeople to predict future sales. This method can provide valuable insights into short-term trends by leveraging the sales team's direct knowledge of the market and customer intentions, making it useful for a company like Nabisco to forecast sales of cookies.

The Sales Force Composite Technique of Forecasting Could Be Used