Which of the following is NOT a common basis for segmenting consumer markets?
A) geographic
B) psychographic
C) competitive
D) demographic

Question

Quizplus · Accepted Answer

Competitive segmentation is not a common basis for segmenting consumer markets. Market segmentation typically involves dividing a market into subgroups based on characteristics like geographic location, psychographic traits (lifestyle, values, attitudes), and demographic factors (age, gender, income). Competitive segmentation, which would involve segmenting markets based on competitors, is not a standard approach for categorizing consumer markets.

Which of the Following Is NOT a Common Basis for Segmenting