Regina is an independent strategy consultant. She has guided her client's company through the market segmentation process and has posed the question: "Does the potential for achieving company goals justify committing resources to develop each or any of these segments?" What stage of the market segmentation process is the company at?
A) estimating cost-benefit for each segment
B) developing a relevant profile for each segment
C) forecasting market potential
D) selecting specific market segments

Question

Quizplus · Accepted Answer

This stage is about selecting specific market segments to target. Regina is essentially asking if the potential benefits of targeting each segment justify the costs, which is a key consideration in choosing which segments to focus on.

Regina Is an Independent Strategy Consultant