The Gap markets apparel to children, teens, and adults through different storefronts, including The Gap, Gap Kids, and Baby Gap. What is this practice called?
A) undifferentiated marketing
B) differentiated marketing
C) mass marketing
D) micromarketing

Question

Quizplus · Accepted Answer

Differentiated marketing is when a company markets its products to different segments of the market, each with specific needs, preferences, or identity characteristics. The Gap uses this strategy by targeting children, teens, and adults with different storefronts tailored to each group.

The Gap Markets Apparel to Children, Teens, and Adults Through