Historically, Nivea skin care products were marketed and sold exclusively to women. A new product line called Nivea for Men has been recently introduced and is targeted to men and is considered differentiated marketing.

Question

Quizplus · Accepted Answer

Differentiated marketing involves creating different products or marketing strategies for different segments of the market. Nivea for Men targets a different segment (men) than their traditional products (women), making it an example of differentiated marketing.

Historically, Nivea Skin Care Products Were Marketed and Sold Exclusively