Up & Away Flying Corporation recently began manufacturing small aircraft for private use. The planes are made one at a time in a small, four-person factory. As a result of its small size and lack of financial resources, concentrated marketing might be the ideal marketing strategy in order to compete with larger firms in the industry.

Question

Quizplus · Accepted Answer

Concentrated marketing focuses on a narrow market segment, allowing smaller firms like Up & Away Flying Corporation to allocate their limited resources more effectively and compete by targeting niche markets or specific customer groups, rather than trying to compete across the entire market against larger firms with more resources.

Up & Away Flying Corporation Recently Began Manufacturing Small Aircraft