Which of the following best describes a product?
A) the physical characteristics of an item that one can buy for personal, professional, or organizational use
B) the costs and benefits that the seller promotes in various marketing messages
C) assurances, reliability, and tangibles all at once
D) a bundle of physical, service, and symbolic attributes designed to satisfy a customer's wants and needs
Correct Answer:
Verified
Q4: According to marketing decision makers, why do
Q5: Which product is, for most consumers, unsought?
A)
Q6: Which of the following is most likely
Q7: Richard generally frequented Brewz, a coffeehouse chain,
Q8: Approximately what percentage of the Canadian economy
Q10: Which of the following comes closest to
Q11: Which product would generally be classified as
Q12: What distinguishes a service from a good?
A)
Q13: Which of the following industries does NOT
Q14: Which term refers to a bundle of
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