Ryan is looking for a professional watch that he buys, at most, once every few years. Since he doesn't favour a particular brand, he spends a great deal of time comparing price and quality, as well as visiting the few retail outlets that sell high-end watches. What type of product is Ryan about to purchase?
A) unsought
B) specialty
C) convenience
D) shopping

Question

Quizplus · Accepted Answer

Ryan is about to purchase a shopping product. Shopping products are those for which consumers spend considerable time and effort in gathering information and comparing alternatives before making a purchase. This behavior matches Ryan's approach to buying a high-end watch.

Ryan Is Looking for a Professional Watch That He Buys