Which of the following correctly matches consumer factors and marketing mix factors in the consumer products classification system?
A) Specialty products-personal selling is not important.
B) Convenience products-a consumer makes infrequent purchases of these products.
C) Emergency products-these are unsought products.
D) Shopping products-a relatively short channel of distribution is typical.

Question

Quizplus · Accepted Answer

Shopping products typically involve consumers comparing different options, which often results in a shorter channel of distribution to facilitate this comparison and provide better customer service.

Which of the Following Correctly Matches Consumer Factors and Marketing