Sandra is working on a purchase decision for her company. The product under consideration is expensive, has a short distribution channel, and isn't purchased frequently. In addition, Sandra is working closely with a seller's marketing representative. Which type of product is Sandra's company considering purchasing?
A) accessory equipment
B) an installation
C) component parts and materials
D) supplies

Question

Quizplus · Accepted Answer

The product described is an installation, which is typically expensive, purchased infrequently, has a short distribution channel, and often involves direct interaction with the seller's marketing representatives to tailor the product to the buyer's needs.

Sandra Is Working on a Purchase Decision for Her Company