Greta has been analyzing the competitive standing of one of her products. Since the item was introduced, 20 similar products have appeared, forcing her to change distribution and pricing strategies in order to remain competitive. Sales volume has dipped and she suspects sales of her product have reached a saturation level. At what stage of the product life cycle is the item?
A) introductory
B) growth
C) maturity
D) decline

Question

Quizplus · Accepted Answer

The product is in the maturity stage, indicated by the high level of competition, changes in distribution and pricing strategies to remain competitive, and the saturation of sales volume.

Greta Has Been Analyzing the Competitive Standing of One of Her