At what stage of the product life cycle should a viable marketing strategy promote the differences that separate competing merchandise?
A) introduction
B) stabilization
C) growth
D) maturity

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, the market becomes saturated with similar products, so promoting the differences that separate competing merchandise becomes a viable marketing strategy to stand out in a crowded market.

At What Stage of the Product Life Cycle Should a Viable