In the late 1990s, Las Vegas witnessed a growth in the number of newly built casinos targeting the family vacation market. What was advertising their facilities to families an attempt to do?
A) fill a high vacancy rate
B) increase the number of users
C) sell tickets to family shows
D) enhance the city's image

Question

Quizplus · Accepted Answer

The strategy to advertise casinos to families was primarily aimed at increasing the number of users by attracting a broader audience, including families, to boost overall visitation and revenue.

In the Late 1990s, Las Vegas Witnessed a Growth in the Number