The broad view of product recognizes that consumers buy satisfaction, not just a thing they can hold in their hands.

Name: The broad view of product recognizes that consumers buy satisfaction, not just a thing they can hold in their hands.
Brand: Quizplus
Rating: 4.9 (39 reviews)

Question

Quizplus · Accepted Answer

The broad view of product encompasses not only the physical item but also the satisfaction and benefits it provides to the consumer, recognizing that what truly motivates purchases is the fulfillment of needs and desires, not just the tangible product itself.

The Broad View of Product Recognizes That Consumers Buy Satisfaction