In terms of planning time involved in a purchase, convenience and specialty products take very little time, while shopping products take an extensive amount of time.

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Convenience products typically take very little planning time as they are bought frequently and with minimal effort. Specialty products, however, often involve a significant amount of planning and time because they are unique and of high value, leading consumers to spend more time making a decision. Shopping products fall in between, requiring a moderate amount of planning and time as consumers compare several options before making a purchase.

In Terms of Planning Time Involved in a Purchase, Convenience