Word-of-mouth reports and mass advertising have very little effect on hesitant buyers making an initial product purchase during the growth stage of the product life cycle.

Question

Quizplus · Accepted Answer

Word-of-mouth reports and mass advertising can significantly influence hesitant buyers by building trust and awareness, especially during the growth stage when consumers are becoming more aware of the product and its benefits.

Word-Of-Mouth Reports and Mass Advertising Have Very Little Effect on Hesitant