During the maturity stage of the product life cycle, firms can increase their sales and market shares only at the expense of their competitors.

Name: During the maturity stage of the product life cycle, firms can increase their sales and market shares only at the expense of their competitors.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

During the maturity stage, the market is saturated, and growth is slow, so companies can only increase sales or market share by taking customers from competitors, not from new market entrants or growth.

During the Maturity Stage of the Product Life Cycle, Firms