During the maturity stage of the product life cycle, the industry sales curve for a product reaches a minimum point as the competitors exhaust the supply of potential customers.

Question

Quizplus · Accepted Answer

During the maturity stage of the product life cycle, industry sales reach their peak, not a minimum point, as the market becomes saturated, not because competitors exhaust the supply of potential customers.

During the Maturity Stage of the Product Life Cycle, the Industry