The Kirkland brand is owned by Costco, and the products can be purchased only at Costco stores. Costco contracts with manufacturers to produce and package products under the Kirkland name. What is this arrangement called?
A) family branding
B) individual branding
C) generic branding
D) private labelling

Question

Quizplus · Accepted Answer

This arrangement is called private labeling, where products are manufactured by one company and sold under another company's brand, in this case, Costco's Kirkland brand.

The Kirkland Brand Is Owned by Costco, and the Products