How might a company be able to market a product successfully at a higher price?
A) by its patented trademark
B) by its brand mark
C) by its brand equity
D) by its trade name

Question

Quizplus · Accepted Answer

Brand equity refers to the value a brand adds to a product, often allowing companies to market their products at higher prices due to perceived quality, loyalty, and awareness associated with the brand.

How Might a Company Be Able to Market a Product